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Facebook marketing has been around for a while, and it’s here to stay! Companies should continue to use Facebook as one of their more essential marketing strategy tools. Since we’ve established how important Facebook marketing is and will continue to be, here are some Facebook post tips for posting in 2019. Facebook Videos Videos are proven […]

Like most Pay-Per-Click (Google Ads) account managers, I used to be obsessed with clicks.  I looked at clicks as a quick measurement of success when reporting to clients but there is a deeper understanding that needs to be acknowledged when reviewing clicks and there are so many other metrics to take into consideration.  So I […]

Everyone knows that the amount of videos that our world is viewing today is massive, and it will only continue to grow. Social media videos are now an essential component of a company’s marketing strategy. By 2020, a majority of Facebook content will become video. Consumers are eating up video content primarily on mobile devices […]

Google is switching things up with local search they have been testing this new lead generation ad system in the California San-Francisco bay area and are now moving to other cities. Home service ads will be located at the top of the page above PPC ads. Instead of paying for clicks you will pay for […]

SEO Strategy & Monthly Blogs If you are reading this, you probably want to bring more visitors to your website. Driving web traffic to your website does not usually happen by itself. To improve your search rankings, you need to understand how search engines work. Search engines use algorithms to match what people are looking […]

Having a business page on Facebook is no longer just “a nice thing to do” it is now a necessity. Here are 6 Facebook posting tips that will help make your Facebook page effective. 1. It is important to find the right balance of Facebook posting as it has a significant impact on your company’s […]

Why Citations are Important Online citations are a tremendous benefit your company because getting listed improves the likelihood that your customers are able to find your business when they are searching for specific services and products. In simple terms, a citation in the online world refers to any time your company information is listed on a website. These include […]

The goal of most small businesses is to grow in the most effective way possible. There is no doubt your target audience is online whether they are searching Google, scanning Facebook, or checking email. In order to reach these people, you need to be there too. Creating intriguing, relevant content that speaks to your audience […]

As a small business owner, you are always watching your competition to see what you could be doing better. The question is how are you watching – are you visiting their business? Are you looking for their advertisements? What is the best way to find out how well your competitors are doing? Use these three […]