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Utilizing digital and traditional marketing channels is essential today to reach consumers. For many businesses, traditional marketing is still useful for reaching your audience and is going to be beneficial to the bottom line. That being the case, most, if not all of businesses can benefit from digital marketing in one form or another. Finding […]

Users rely heavily on search engines to find what they are looking for on the Internet. What they type into the search bar indicates their topics of interest and how they expect to find what they are looking for. Marketers can use this information to determine specific keyword trends that increase the local search engine […]

Marketing agencies typically assume the people reading their content already know what search engine optimization (SEO) marketing is. What we’ve found is not everyone understands what SEO is and why it is important for their website and business. Because of the growing importance placed on social media marketing, many believe they can do either SEO […]

WHAT IS SEARCH CONTENT MARKETING? Search Content Marketing is an Internet marketing strategy in which the quality of your communication is key. This takes place on blogs, social media, review websites (like Yelp), etc. The purpose of Search Content Marketing is to foster brand and business loyalty by providing consistent and valuable information to your […]