Importance of Having an Easy to Use Website

Having an easy to use website is vital in today’s business world. So much of business now days is done online, and if you haven’t optimized your website for this, you could be missing out. Most sales are done online from a phone screen and making sure that your website design looks good and works well can help your business.

website optimization SCM Marketing

Here are some tips for having an Easy to use website

  • Quick loading website – People nowadays don’t like to wait while a website loads. Large files such as videos or complicated website add-ins can cause your website to load slowly.
  • Clear navigation – If you have a lot of features or menu items for your business on your website, it is vital that customers can easily find their way through the website. 
  • Don’t layer information tight – If you have a lot of information to talk about, don’t try and jam it all in one short page. Using a longer format with some space can make your website easier to read and more enjoyable.
  • Mobile friendly – Most customers will look at your website on a phone, and if you don’t optimize your website for that, you could be losing customers. Checking to see if the format and other features still work in mobile form is essential for being mobile-friendly. 
  • Update photos and videos – updating your pictures and videos to new, more recent ones can show active engagement for customers. Also, uploading new content of your business can make you more personal to customers.
  • Keep it simple – Many businesses try to make this huge complicated website, and all you need is a simple to use and aesthetically pleasing website with content that draws your customer in to do business. 

 

Website optimization

An easy to use website is important to have because most business will be done through the internet, and it is your possible first contact with customers and what they will think of you. Formating your website to mobile and keeping it simple is a great way to have a website that brings in more revenue. 

For more information on how to create an easy to use website check us out at https://www.scmmarketing.com and schedule a meeting for how we can help you with your website design or other digital marketing needs.